Editorials mostly, outrageous looks that require creative vision. We asked Avakyan to answer some of them:įreelance styling and bartending. How could the clothes on one person’s body create a multi-platform avenue for discourse? When in the aging process does playing dress-up become taboo? And why do other people feel personally affected by the outfit choices of someone they will likely never meet?Ĭlearly, we had a plethora of questions. She’s Carrie Bradshaw-coded, I refuse to think otherwise.” The fashion writer and content creator Alexandra Hildreth defended Avakyan’s style on TikTok: “say what you want about individual pieces or the way that they’re styled within a singular look, but the overarching concept of her personal style is more unique than people who simply regurgitate exactly what the SSENSE ecommerce model is wearing.” On Twitter, she noted the external implications that are even allowing this conversation to happen.īeing unique □ having messy (and not pretty) style □ popping off bc of thinness and whiteness □ starting a real & valuable conversation about fashion bc there's nothing else going on □ the inevitable over consumption of this one random person- Alexandra Hildreth August 1, 2023Īt the moment, Avakyan’s TikTok has a little over 18,000 followers, on par with what would be considered a micro-influencer, yet her impact has become pervasive thanks to what one of my colleagues calls “personal-style extremism.” Her most recent video features her in a long skirt, heels, and nothing but a blanket draped over her neck like a scarf to serve as a top. I’ll fight to the death for her,” she said. One friend texted me just before Avakyan’s account began exploding, saying “Must flag my new favorite TikTokker for you. As a result, a fan base of sorts has begun forming. Nonetheless, her account has slowly started gaining traction, with her content getting sent in several group chats I’m in, questioning whether her sense of style is a level of chic many of us have yet to understand or if we’re all simply being trolled. When mama gets the Julia Fox treatment I don’t want disgust discourse- Shelby Ivey Christie August 1, 2023 Shelby Ivey Christie, a fashion and costume historian, noted that Avakyan’s proximity to privilege has allowed her to gain a quick spotlight and tweeted that people are going to “tweet that disheveled looking subway white girl into a fashion editorial - she’ll be on the front row at fashion week + I don’t want no think pieces about white mediocrity + ascension when the time comes.” I myself was curious what might happen to a woman with a bigger body in the same clothing? Would she be able to feel as safe? Would she be heavily sexualized by both virtual and IRL passersby? Each of Avakyan’s videos seems to unintentionally serve as a rabbit hole of sociopolitical implications. The latter is what seems to create such a visceral, emotional response. But watchers of Yousuf’s content, for the most part, all agree that her eccentric outfits are “good,” while Avakyan’s following is squarely and severely divided. Hodan Yousuf, for example, has a series doing nearly the same thing. Avakyan isn’t even the first person to capture content while waiting for the train. While the way women choose to dress and present themselves has long been policed and examined under a microscope, I found myself wondering, Why is everyone this invested? New Yorkers see greater oddities, on subway platforms and elsewhere, on a daily basis and keep it moving. Nearly every other video on Avakyan’s TikTok, which she launched less than a month ago, has a comment section much the same: voyeurs arguing whether each respective outfit is “good.” All at once, it seemed, the algorithms had decided she deserved eyes on her, even if some were rolling. One such video, a screen recording of her profile, has 3 million views. #newyork #fashion #style #new #subway #kyankri ♬ original sound - Kyan KriĪt the moment, the 34-second clip has 1.4 million views on the platform, which doesn’t take into account the circulation it now has on Twitter and Threads from people who saved and shared the video.
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